Minor Description
Although Qpid is listed on the Apache.org front page, it is not listed in the indexes of http://projects.apache.org. It seems there needs to be a DOAP (description of apache project) file made, hosted somewhere public (ie the repository), and then submitted to site-dev or added manually to the relevant infra file if you have access.
There is a template DOAP maker at http://projects.apache.org/create.html that can be used to create an initial file to flesh out.