Create a manageable version of our demo docs to be included with our installation

Currently our demo docs are in docx format and included in the source as such.

Please work with sasha to come up with a more manageable way of storing and editing these docs, possibly using google docs.

Please also work out the format and the packaging the output docs in the software. We could start with including pdfs of the docs in the source but evaluate if this is a prudent way in the long term.

It may be better to not directly include pdfs in the source tree but host docs online and have a link from source but include pdfs in the release package.