Adding android platform gives the error : "Error: Error validating package name. Package name must look like: com.company.Name"

The version of cordova is '6.5.0' on running 'cordova --version'
On installing the latest cordova using 'npm install -g cordova', creating a blank cordova app and then trying to add platforms, on running 'cordova platform add android' the following error occurs : <<Error: Error validating package name. Package name must look like: com.company.Name>>.
Windows and ios get added without any errors. This occurs only with the latest installation of cordova.