Can't change project name

I have created a new Maven 1.x project in Continuum and after doing so, edited its project name in the web UI. The edit seems to work fine, but the next time the project gets built, its name gets reverted back to the original name that it picked up from the POM. This is a real pain in the ass because I want multiple Continuum projects created from the same POM (so they are all getting the same name) to do things like building multiple branches, and running different goals on different schedules.