Build a designer for Falcon Process

Currently users of the Falcon system are forced to define their application as Apache Oozie workflow. While users are hidden from the scheduler and its working via Falcon, they still end up learning about Oozie as the application are to be defined as Oozie workflows. Through this I would like to propose a contrib project under Falcon to build processes for Falcon. Objective of this is to provide a process designer user interface through which users can author their processes and provision them on Falcon. This should make building applications on Falcon over Hadoop fairly trivial.