deactivate the shade plugin doesn't take effect

We need to specify id 
add this <id>shade-flink</id>

  <!-- deactivate the shade plugin for the walkthrough archetypes -->
<plugin>
   <groupId>org.apache.maven.plugins</groupId>
   <artifactId>maven-shade-plugin</artifactId>
   <executions>
      <execution>
         <phase/>
      </execution>
   </executions>
</plugin>