improve website SEO

[ ] Make sure your canonical links are configured correctly (Search engines like Google use canonical links to find the primary version of a page. Avoid duplicate content issues and build SEO equity by adding a valid canonical link to each page.)
[ ] Make sure search engines can process your page links (Search engines prefer links that are an <a> tag with an href attribute. Make sure all links on your page follow this format.Learn more)
[ ]  Make your link anchor text more descriptive (In a link, anchor text is the clickable word or phrase. It's important for the anchor text to clearly communicate what you're linking to. Try to avoid using generic anchor text such as "click here" or "click this.")

[ ] Make sure the page width matches the viewport width (Page viewport sets the width of the page for the device where it's being viewed. If the width of the page is different from the width of the viewport, the page may not display correctly on mobile screens.)

[ ] Make sure mobile users can easily click on each page element (Interactive elements, such as buttons and links, that are too small or too close together can be difficult to click on mobile devices. Elements should be at least 48 pixels by 48 pixels. Increase the element size or padding.)

[ ] Address pages with duplicate title tags (The title tag gives visitors a first impression of your page in search results. Make sure the page title for each page is unique.)

[ ] Address pages with duplicate content (Pages are duplicates of each other if at least 85% of their content is the same. Duplicate pages compete for the same search terms. This may result in less visibility for either page. Sometimes, duplicate content can also result in a penalty from search engines. Create more variation between your pages, combine them, or indicate to search engines how these pages are related to each other)

[ ] Add meta description (The meta description for your page appears under the page title in search results. Think about your title as the main idea of your page and the meta description as compelling details about what the page covers. Giving visitors a preview of your content helps them decide whether it's what they're looking for)

[ ] Make sure each page has exactly one H1 tag (A single H1 (Heading 1) tag makes it easier for search engines and readers to understand your content. Some of your pages are missing an H1 tag or have too many)

[ ]Shorten meta description (Search engine results pages will only show the first 155 characters of a meta description. Keep it short if you want readers to click through to your site)

[ ] Shorten title (Keep titles concise and descriptive. Titles with more than 70 characters will be shortened in search engine results, potentially cutting off important information.)

[ ] Reduce how long the page is blocked from responding to user input (Total Blocking Time (TBT) measures the total amount of time that a page is blocked from responding to user input, such as mouse clicks, screen taps, or keyboard presses. A good TBT is less than 300 milliseconds (ms).)

[ ] Reduce the size of page network requests (Reducing the total size of page network requests can help your website load faster. We flagged any pages whose total network requests exceed 5,120 kilobytes.)

[] Improve page loading time (Largest Contentful Paint (LCP) is the largest element on the page. For the best user experience, this element should appear within 2.5 seconds of the page starting to load)

[ ] Make sure all page resources load over HTTP/2 (HTTP/2 is an update to the HTTP protocol. Loading page resources, such as images and CSS stylesheets, over an HTTP/2 connection can make your website faster.)

[] Use correctly sized images (Serving images that are larger than the version that's rendered on the screen can increase the page loading time. Use responsive images or a vector-based image format, such as SVG.)

[ ] Make sure all images are sufficiently compressed (Compressing images can make them load faster. This can improve the performance of the page as a whole.)

[ ] Delay loading images that appear below the fold (Users can't see images that are below the fold until they scroll down the page. Delay loading these images until they are needed to increase the page performance.)

[ ] Make sure all pages load over a secure connection (Pages that load over HTTPS offer a more secure browsing experience for your website visitors. They also tend to appear higher in search results than pages that don't load over a secure connection.)

[ ] Make sure all page resources load over a secure connection (Loading resources over an insecure connection weakens the security of the entire page. It can also result in browsers displaying a mixed content warning or blocking the affected resources.)

[ ] Update external links that pose security and performance risks (External links that open a page in a new browser tab should contain the rel="noopener" or rel="noreferrer" attribute to reduce security and performance risks.) 

[ ] Make sure all page resources, such as images and CSS stylesheets, load (Resources that don't load can cause your website to appear broken. These problems may also impact where your website appears in search results. Remove or update the page reference to each failing resource.)

[ ] Reduce page layout shifts (Cumulative Layout Shift (CLS), a Google metric, measures the overall visual stability of a page. Sudden shifts in the layout of a page can negatively affect your visitors' experience and its ranking in search results. Aim for a CLS score of less than 0.1)

[ ] Fix broken internal links (Broken links between pages on your website create a bad user experience. They also make it difficult for search engines to understand the structure of your website. Replace or update each broken link.)