Informational messages could be clearer regarding goal execution

As the lifecycle of projects are executed, these type of informational messages are emitted:
[INFO] — maven-clean-plugin:2.3:clean (default-clean) @ project-name ---

Based on my own team, I think there are three things to note:

• The plugin:version::goal can easily be confused with the the dependency artifactId:version:classifier format. Seriously.
• I don't think the @ symbol is natural to describe the project.
• The execution name probably could be suppressed unless DEBUG was on.

How about?
[INFO] — maven-clean-plugin:2.3 executing goal "clean" for project Project Name ---